I’m usually a pretty cool cat when it comes to newer technology rendering older technology obsolete.  I am fine with operating on mid-level equipment – my attitude is, if I can do what I need to do with ease and efficiency, I’m golden.  I don’t need OnStar to give me Facebook status updates while I drive.  I just need to get to where I’m going.  Trying to stay on top would bankrupt me in two minutes.

Then again, I’m not anti-technology.  I like seeing new technologies arise and watching the shifting patterns of human behavior.  And when it comes to personal technology (read: gadgets), I think we’re living in a very exciting era.  I’m really very open to new things.

So it takes a lot for me to pull my principles out of hiding and say, “Wait, stop, too much.”

Which is exactly what I said (out loud, of course) when I saw this in my Who’s Blogging What e-newsletter this morning:

What’s the big deal?  Art and literature are at stake, that’s what.

I’m a really big fan of Twitter.  I’ll say that unapologetically.  I think Twitter is one of those really powerful phenomena that define an era in a way that no contemporary marketing schemes could possibly hope to capture.  Twitter is a perfect social media tool, because anybody wanting to use Twitter to advertise a product just looks like a moron, thus keeping it social and not capital.  It is turning the world of marketing completely upside down in a glorious, glorious way.

Twitter is 140 characters or less of thought, emotion, and human connection.  Twitter is sharing.  Twitter is momentum.  Twitter is cave paintings and secret dance.  Twitter is a hand shake you never had before.

The beauty of Twitter – the one thing that makes Twitter so appealing – is its brevity.  140 characters OR LESS.  That forces us to say what we have to say as succinctly as possible.  It makes us better as human beings, because it makes us think about what we are talking about.  It makes us search and find the strongest words to use.  And if there’s a link to share, that makes us speak even more concisely because we only get 140 characters.

I love that.  It’s absolute magic.

So here comes Deck.ly, trying to tell me that 140 characters is no longer the limit.  Trying to tell me that no one has to earn the right to convey a message through creativity and cleverness anymore.  Trying to tell me that poetry and word choice don’t matter anymore.

Well, fuck you, Deck.ly.  No offense, but you suck.  It’s 140 characters and then it’s wait, stop, too much.

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