Search engine optimization takes a while, and to be honest, I don’t have a content strategy. Which is fine, because I also don’t have anything to sell at this time. Really, what’s happening is that I’m blathering on like an idiot and hoping to repeat myself often enough to get the search engines to point to me for certain keywords. Keywords like Sharkblog.
I’m already at the top of the search results for “Bil Gaines.” I’m pretty confident in that one. Google is constantly coming up with sneaky new ways to “tailor” their search results to be more “in tune” what what they think I “want” (see Google Is People?) but I have a feeling that by now almost anybody who searches for my name will find my website.*
Thanks to Google Analytics, I now know that more people have come to my website by searching “HydraHeston” than by searching “Bil Gaines.” That’s pretty awesome. It means my content strategy is working.
*If you want a video that encapsulates both my growing paranoia and simultaneous illicit love of Google into one convenient and well-constructed argument (complete with engaging slideshow), I recommend Eli Pariser’s TED talk:
I have a lot of thoughts on this topic, and perhaps I can expand on them in another post down the line, but this video sums it up succinctly. I really am considering purchasing his book, but first I’d have to finish the “I, Robot” series and then I’d have to get over my distaste for hardcover books.
By the way, public service announcement: Shark Week starts on July 31. I feel like I want to do something special for the occasion, but I’m not sure what. I will have a baby by then, perhaps I’ll celebrate Shark Week by dressing her up as a shark. It’ll be good for father-daughter bonding. Also, it’s good for children to have nightmares. I read that somewhere.