Finding myself alone for ten days while my wife & our baby spend some time out of state visiting relatives, I figure this would be the ideal time to catch up on my shark monster movies. Alas, my spare mailbox key does not work, so the Netflix queue I so carefully put together will have to wait until Devon gets home with our real key so I can get the DVDs. And then I have to wait until she leaves again, because for some reason, she doesn’t want to watch “Dinoshark.”
Whatever. No biggie, I can still start building the next important part of Sharkblog: the Hideous Hybrid Menagerie. It’ll be a place where I can run the following scientific experiment:
HYPOTHESIS: An online reference library of monstrous hybrids of fiction both realized and not-yet-realized will be a source of greater organic search traffic. Based on the experience of the past, and the continually revised algorithms powering search results, I expect to see an increase in visitors to this well-organized and keyword-rich hub of hybrid monster information.
EXECUTION AND MEASUREMENT: I shall build one page with a list of the names of each beast, and, where possible, reference links to more detailed websites for each. For each as-yet-unrealized beast that I invent (e.g. Barry Manilodon) I will create a more detailed page, hosted on this website, with links back to the main list and any BilGaines.com blog posts that reference the beast in question. I shall measure the increase from all dates prior to the publication of the very first page, and segment the growth between publications of each new page. This experiment will be ongoing, but expect a report on findings sometime in Q2 of this year.
ANALYSIS: I will utilize Google Analytics & their new visitor flow chart to determine if organic search results lead more directly to Sharkblog-related pages and posts. I will keep track of time spent on the site, amount of visitors each day, bounce rate/drop-off rate, and number of pages viewed per visit.
The idea for the Hideous Hybrid Menagerie stems from the fact that a post from last March is still the #1 page viewed by organic search traffic. (Eagle Vs. Shark Vs. EagleShark, if you’re curious.) I realize there’s lots of information about hybrid monsters out there, and people need a central location where they can easily find resources to research these creatures. It’s library science…sort of.
This experiment is part of a new content marketing strategy I’m devising. It’s “marketing” in the sense that I want to attract an audience and see if they are able to guide themselves around the website, which will indicate interest, which in the real world would mean a sales lead. I have nothing to sell, but if BilGaines.com were a brick-and-mortar store, I’d want people browsing the Sharkblog aisle. If I can demonstrate an ability to guide users to a certain section of a website and stay interested, well…bingo, that makes me a marketer. And I’d rather be a marketer than an account manager.
Account management bores me.