Sharkblog: Analytics Check-In, Keyword Analysis, October 18, 2011

Keywords are a pretty major part of my SEO “strategy,” so I figured I’d take a look at keyword performance. I’d never actually looked at that little section of Google Analytics before. I don’t know why. I think my thinking was that I’d just ramble for several months about anything and everything as opportunity saw fit, and then I’d do some retrospective analysis. By a strange coincidence, that is exactly what I’ve done.

To start, I assumed that only the most recent month was relevant. This assumption is not based on anything factual at all, I just didn’t want to go back any further. Call it laziness, call it what you will, but I’ll put all the effort I need to into backing this assumption as valid, so let’s just move on.

I’ve classified the various keywords I found into seven different categories: Shark hybrid-related searches, Shark non-hybrid-related searches, searches for me or some variant of my name, searches for up-and-coming artists I know in Chicago, searches for actual celebrities, car-related searches, and other miscellaneous random crap.

Since my site is not about celebrities per se, that category doesn’t count. Those make up about 12% of the total searches that led surfers to my site. So that’s 12% of my organic traffic that doesn’t count.

My site is, in part, dedicated half-assedly to miscellaneous crap, but since the keyword results that fall under that category all have a 100% bounce rate, that category also doesn’t count. I can justify this because keyword searches in this category are all pretty specific and somewhat long-tail, so I can safely assume these folks were looking for something specific that they didn’t find on my site. Searches included “content strategist title crap,” “narcissism experiment,” “anthropomorphization focus group,” and “god has a me-complex.” Obviously they were looking for something else. Anyway, that’s another 34.5% of my organic traffic that doesn’t count.

Up-and-coming Chicago artists aren’t the focus of my website, but since I know a few, I’m more than happy to drop their names left and right. They comprise a friendly 7% or so of the organic traffic. “Mishelle Apalategui” has brought in more traffic than “Bil Gaines” has, and my name is on every single page of this website. This means she’s already more famous than I am. The takeaway: I should talk about these people more.

Mishelle Apalategui Randall Colburn Jeremy Menekseoglu Chelsea Marcantel Nathan Robbel Ronan Marra Erin Orr Lance Hall Trevor Watkin Cupcakes. There, that should help.

What interests me most is that while BilGaines.com is not wholly about Sharkblog, shark-related searches make up the majority of my organic searches. The non-hybrid-related searches are over 8.5% and the hybrid-related searches are nearly 26%. Together, that’s about 34.5%. The miscellaneous searches match that, and they don’t count. Everything else is thin slices. Also, the shark searches tend to get the highest average time on the site and the lowest bounceback rate. Takeaway: Sharkblog is the strongest driver of organic search to this site. This is pretty awesome, since I initially declared that Sharkblog is an experiment in SEO.

Bil: one; Universe: zero.

Of course, there’s room for improvement. Lots of room. Quantity matters (as I’ve recently discovered) and I have been slacking pretty hard in the Sharkblog department since Aliena was born.

Not to worry: Halloween is coming up soon enough, and yes, I bought that baby shark costume from Amazon. I can’t believe what an easy target I am sometimes.

Next up: Cyclops Albino Shark!

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