SHARKBLOG: Focus

Just in time for the Detroit Auto Show, I am ready to unveil the all-new 2012 BilGaines.com – now with more Sharkblog!

Sharkblog is not only here permanently, but is now a much bigger priority, largely thanks to my friendly wife who occasionally reminds me that I lack focus and really shouldn’t bounce from project to project when I haven’t fully exhausted the potential of the first one I started.

Hence: rather than start a new project involving all the things I left out of Sharkblog last year, I’ll instead keep on Sharkblogging and go ahead & implement the things. All the things. And I’ll track it all using both Google Analytics and the new site stats that come with installing Jetpack for WordPress. (Tracking things is very important.)

The very nature of Sharkblog displays my natural tendency to split focus. It’s a two-fold project: blog about shark monsters, mainly shark hybrid beasts, and also blog about the SEO results of the blog about shark hybrids and monsters. It’s like having a two-person play where the other person is the actor’s reflection in a mirror.

So my New Year’s resolution this year is not a list of benchmarks to check off. It is one word: focus.

And I’ve decided that Sharkblog is worth my time and energy, so BilGaines.com is now more devoted to high-quality shark monster hybrid content than ever before. The site has been redesigned to be more Sharkblog-centric.

On a related note, I’m also more devoted to getting a better day career than “account manager,” so I’m going to really boost the efforts to bring in more high-quality traffic with Sharkblog. I’m going to do one thing at a time, and do it well, and make sure I can show measurable improvements. I’m going to establish a definable Sharkblog universe. I’m going to track the progress and analyze every single little move. I’m going to focus the hell out of this portion of the website.

And I’ll still post about other random shit from time to time. Don’t you worry about that, no sir.

And luckily for everyone out there, I’ve made the switch from creating a new blog post from every tweet to simply having a Twitter sidebar widget (to your left), so you can subscribe by email & your inbox won’t get blasted with constant nonsense. You’ll just get the solid and the polished.

To sum up: a brand new direction for BilGaines.com, and a bigger and brighter future for Sharkblog. More focus. More sharks. More better.

Onward!

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