Geez, no sooner do I write this post where I just happen to link to a baby shark costume on Amazon.com than do I start seeing targeted ads from Amazon.com on other websites. They are targeting me because they know I know about them and linked to them. I have been behaviorally targeted.
Here’s the dumb part: they are trying to sell me the exact thing I already linked to. Idiots. How about showing me some other baby costumes? Or perhaps some shark costumes for different ages?
But their timing was pretty awesome, because I actually saw this ad on the right hand side of a Search Engine Journal article called “5 Often Surprisingly Overlooked SEO Tactics.” It’s a terrible title (it should be called “5 Surprisingly Often-Overlooked SEO Tactics”), but the content is good. It’s about – you guessed it – SEO tactics. What was my interest in this article? Why, how to get Sharkblog‘s search engine results to improve, of course. Fitting, then, that I would see a baby shark costume advertised here.
I have no particular content strategy other than to simply write the shit I would write anyway, and then tweak it so that Sharkblog gets organic search results better than any other independent blog on sharks or shark-monster hybrid creatures. My process is kind of like throwing a net into the sea and hoping that I pull up not only a bunch of shrimp but also some gold doubloons. It’s not terribly accurate and it’s not terribly predictable but the bonus is that I will eventually happen upon some things that are valuable, and that I hadn’t planned on getting. Like maybe some silver or a nice pair of boots.
What I’m hoping to learn over time is how to find the water with the shrimp AND the gold doubloons AND all the other crazy cool stuff.
At any rate: Sharks + Human Babies = winning combination. And for only $30? You keep tempting me, Amazon.com, I may actually purchase that costume. Baby’s first Halloween is only a few months away.